Kaleidoscope: the envelope face, undefined & redesigned

The habitual act of placing stamps in the top right-hand corner of an envelope and the address in the middle appears to originate from the layout of the 'stamped papers' that predated loose stamps. Such papers had their pre-printed 'stamp' in the upper-right corner, which cemented the future custom of upper-right stamp placement within the public psyche. But can the envelope face of our letters reach a new aesthetic level by undoing and redesigning these embedded urges of standardisation?

Pictured below is one rearranged result. It presents the recipient with a less automatic-looking piece of correspondence, and at the same time lends a uniqueness that boosts its impact in that mysterious moment of envelope opening. Also included below is the letter that was sent in this envelope. Our associative project is indeed spreading!

Write letters and make them memorable, it's good for you!

COMING SOON - The LWR's new letter service!

Until next time....